Privacy Policy

Mera Marketing (“Company,” “we,” “us,” or “our”) is committed to protecting the privacy of our clients, website visitors, and business partners. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in accordance with the Personal Information Protection Act (PIPA) (Alberta), the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable, and other relevant Canadian privacy legislation.

1. Information We Collect

1.1 Information You Provide Directly

When you request a consultation, submit a contact form, or engage our services, we may collect:

• Full name and business name
• Email address and phone number
• Business location and service area
• Website URL and digital presence details
• Business goals, marketing budget, and project information
• Access credentials for platforms we manage on your behalf (stored securely and never shared)
• Payment information (processed securely through our payment processor; we do not store full payment card details)

1.2 Information Collected Automatically

When you visit our website (trymera.com), we may automatically collect:

• IP address and browser type
• Pages visited, time spent on site, and click behaviour
• Referring website or search query
• Device type and operating system

This information is collected through cookies, Google Analytics, and similar tracking technologies to help us improve our website and understand how visitors interact with our content.

1.3 Client Business Data

In the course of providing digital marketing services, we may access, process, or analyze data belonging to the Client, including website analytics, advertising account data, Google Business Profile data, customer inquiry data, and search performance data. This data is used solely to deliver and optimize the agreed services and is not used for any other purpose.

1.4 Reviews and Testimonials

We display client reviews and testimonials on our website and marketing materials. Reviews are collected through Google Reviews or directly from clients. We will seek explicit consent before identifying a client by name or business in our marketing.

2. How We Use Your Information

We use the information we collect to:

• Respond to consultation requests and provide free digital audits
• Prepare and deliver proposals and service agreements
• Provide, manage, and optimize digital marketing services on your behalf
• Manage Google Ads campaigns, SEO strategies, and website projects
• Process payments and manage service accounts
• Generate analytics reports and KPI dashboards for Clients
• Communicate strategy updates, campaign performance, and recommendations
• Evaluate and process cash-back guarantee claims
• Improve our own website, services, and internal processes
• Display client results in case studies and marketing (with consent)
• Send promotional communications (with your consent)
• Comply with legal and regulatory obligations

We do not sell your personal information or your clients’ data to third parties.

3. Legal Basis for Processing (PIPA – Alberta)

As an Alberta-based business, Mera Marketing is governed by PIPA (Alberta). We collect and process personal information in accordance with PIPA, including:

• Your consent (e.g., when you submit a contact form or request a consultation)
• Performance of a contract (e.g., delivering agreed digital marketing services)
• Legitimate business interests (e.g., improving our services, maintaining client records)
• Compliance with legal obligations (e.g., financial and tax records)

4. Sharing Your Information

4.1 Service Providers and Technology Platforms

To deliver our services, we use trusted third-party platforms and tools, including:

• Google (Ads, Analytics, Search Console, Business Profile) – for campaign management and performance tracking
• WordPress and website hosting providers – for website design, development, and management
• SEO and reporting tools – for keyword research, rank tracking, and reporting
• Payment processors – for secure invoice and payment handling
• Project management and communication tools – for internal workflow and client communication

These providers are subject to their own privacy policies and data processing agreements. We select providers that maintain industry-standard data protection practices.

4.2 Client Data

Client business data accessed during the course of service delivery (e.g., Google Analytics data, ad account data) is not shared with any third party except as necessary to operate the relevant platform (e.g., Google’s own systems) or as required by law.

4.3 Legal Requirements

We may disclose information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Mera Marketing, our clients, or others.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in advance where practicable.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Improve website navigation and user experience
• Analyze website traffic and user behaviour (via Google Analytics)
• Track conversions and campaign effectiveness
• Support remarketing and promotional content delivery (with your consent where required)

You can control cookie settings through your browser. Disabling cookies may affect some website functionality. By continuing to use our website, you consent to our use of cookies as described in this policy.

6. Client Platform Access and Credentials

In the course of delivering services, Mera Marketing may be granted access to Client-owned platforms and accounts (e.g., Google Ads, Google Analytics, WordPress admin, Google Business Profile). We treat all access credentials with strict confidentiality. Access is used solely for the purpose of delivering the agreed services and is revoked or returned to the Client upon termination of the engagement. We do not retain Client platform credentials beyond the engagement period.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, including:

• Client and engagement records: retained for a minimum of 7 years for tax and legal compliance purposes
• Campaign and reporting data: retained for the duration of the engagement and for up to 2 years post-engagement for reference and guarantee evaluation purposes
• Marketing communications: until you unsubscribe or request deletion
• Website analytics: typically aggregated and anonymized after 26 months

When information is no longer required, it is securely destroyed or anonymized.

8. Data Security

Mera Marketing implements reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction, including:

• Secure storage of client records and credentials with controlled access
• Encrypted electronic communications for sensitive information
• Use of reputable, security-compliant third-party platforms
• Staff awareness of privacy obligations and secure data handling practices

No method of electronic transmission or storage is 100% secure. If you have concerns about the security of your information, please contact us immediately.

9. Your Privacy Rights

Under PIPA (Alberta) and applicable federal law, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate, incomplete, or outdated information
• Withdraw consent for marketing communications at any time
• Request deletion of your personal information, subject to legal retention requirements
• Request removal of your business from our case studies or marketing materials
• File a complaint with the Office of the Information and Privacy Commissioner of Alberta if you believe your privacy rights have been violated

To exercise any of these rights, please contact us using the details in Section 12.

10. Third-Party Links

Our website may contain links to third-party platforms and partner websites (e.g., Google, Gemstone Lights partner page, client websites). We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies independently.

11. Accessibility of This Policy (Accessible Canada Act)

In accordance with the Accessible Canada Act (S.C. 2019, c. 10), Mera Marketing is committed to making this Privacy Policy and all related communications accessible to persons with disabilities. As a digital marketing agency, accessibility is central to the work we do. Upon request, we will provide:

• This Privacy Policy in large print, plain language, or other accessible formats
• Assistance completing privacy access or correction requests for individuals requiring accommodation
• Alternative means of submitting privacy inquiries for individuals who are unable to use standard written formats

To request an accessible format or accommodation, please contact us using the details in Section 12.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Updates will be posted on our website at trymera.com with a revised effective date. We encourage you to review this policy periodically.

13. Contact – Privacy Inquiries

For privacy inquiries, access or correction requests, case study removal requests, or accessibility accommodations, please contact:

Mera Marketing – Privacy Inquiries

• Location: Calgary, AB
• Phone: (587) 702-3701
• Email: info@TryMera.com
• Website: trymera.com

If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta: oipc.ab.ca | 1-888-878-4044