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Mera Marketing - KPI Glossary

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KPI

Definition

Website Growth Insights > Search Visibility Overview
Total Impressions
Website Growth Insights > Search Visibility Overview
Website Growth Insights > Search Visibility Overview
Total Clicks
Number of times users clicked on your website link from search results.
Website Growth Insights > Search Visibility Overview
CTR (%)
Click-Through Rate: (Clicks ÷ Impressions) × 100. Indicates interest or relevance.
Website Growth Insights > Search Visibility Overview
Average Position
The average ranking position of your website in Google Search results. Lower is better.
Website Growth Insights > Search Visibility Overview
Unique Keywords
Total number of distinct search queries that showed your website.
Website Growth Insights > Traffic Source Performance
Sessions
Total number of sessions on the website, regardless of source or engagement.
Website Growth Insights > Traffic Source Performance
Engaged Sessions
Number of sessions where users stayed for 10+ seconds, triggered a conversion event, or viewed 2+ pages.
Website Growth Insights > Traffic Source Performance
Engagement Rate
Percentage of engaged sessions over total sessions. (Engaged Sessions ÷ Total Sessions) × 100.
Website Growth Insights > Traffic Source Performance
Avg. Engagement Time (seconds)
Average time users spent actively engaging with the website during a session.
Website Growth Insights > Traffic Source Performance
Events per Session
Average number of tracked events (e.g., clicks, scrolls) triggered per session.
Website Growth Insights > Session Performance Overview
Sessions
Total number of sessions on the website, regardless of user or source.
Website Growth Insights > Session Performance Overview
Sessions per User
Average number of sessions per unique user. (Sessions ÷ Users)
Website Growth Insights > Session Performance Overview
Average Session Duration
Average length of time a session lasts. Time is counted from the first event to the last.
Website Growth Insights > Session Performance Overview
Bounce Rate
Percentage of sessions where users viewed only one page and triggered no further interaction.
Website Growth Insights > Session Performance Overview
New Users
Total number of first-time visitors during the selected time range.
Website Growth Insights > Page Performance Overview
Page Views
Total number of times a page was viewed (including repeat views).
Website Growth Insights > Page Performance Overview
Total Users
Total number of unique users who visited the pages.
Website Growth Insights > Page Performance Overview
Engagement Rate
Percentage of engaged sessions over total sessions. (Engaged Sessions ÷ Total Sessions) × 100.
Website Growth Insights > Page Performance Overview
Avg. Engagement Time (seconds)
Average time users spent actively engaging with the website during a session.
Website Growth Insights > Page Performance Overview
Conversions
Number of key conversion events (e.g. form submissions) triggered across pages.
Website Growth Insights > Conversion Performance Overview
Call Clicks
Number of users who clicked a call button to initiate a phone call (if data is available).
Website Growth Insights > Conversion Performance Overview
Form Submissions
Number of completed form submissions on the website.
Website Growth Insights > Conversion Performance Overview
Total Conversions
Total number of conversion actions (e.g., form submissions, call clicks) completed.
Website Growth Insights > Conversion Performance Overview
Total Users
Total number of distinct users who visited the website within the selected time range.
Website Growth Insights > Conversion Performance Overview
Conversion Rate
Percentage of users who completed a conversion. (Total Conversions ÷ Total Users) × 100.
Website Growth Insights > Conversion Performance Overview
Conversions by Event Type
Breakdown of conversion count by specific key event types (e.g., form_submission).
Local SEO > Local Grid Visibility
ARP (Average Rank Position)
The average position the business appears across the grid
Local SEO > Local Grid Visibility
ATRP (Average Top Rank Position)
The average position among only the top 3 grid points
Local SEO > Local Grid Visibility
SoLV (Share of local seo services Visibility)
Percentage of grid positions that rank in the top 3
Local SEO > Local Grid Visibility
Grid Map
Visual distribution of rankings across the local area
Local SEO > Local Grid Visibility
Monthly SoLV Trend
Trend chart showing SoLV change across time
Local SEO > Local Grid Visibility
Business Table
Table showing rank performance for all competing businesses on the same grid
Technical SEO > Website Performance
Site Health Score
Overall health score of the website based on crawl results and SEO checks.
Technical SEO > Website Performance
Top Website Issues
Most critical technical or on-page issues found during the audit.
Technical SEO > Website Performance
Pages Crawled
Number of pages the crawler was able to access.
Technical SEO > Website Performance
URLs Found
Total number of URLs discovered during the crawl.
Technical SEO > Website Performance
Domain Expiration Date
The date when the website's domain registration expires.
Technical SEO > Website Performance
Domain Trust
Metric indicating the credibility or authority of the domain.
Technical SEO > Website Performance
Pages in Google
Estimated number of pages indexed by Google.
Technical SEO > Website Performance
Pages in Yahoo!
Estimated number of pages indexed by Yahoo!
Technical SEO > Website Performance
Pages in Bing
Estimated number of pages indexed by Bing.
Technical SEO > Website Performance
Backlinks Count
Total number of backlinks pointing to the domain.
Technical SEO > Website Performance
Referring Domains Count
Number of unique domains linking to the website.
Technical SEO > Website Performance
HTTP Status Codes
Distribution of pages based on their HTTP response codes.
Technical SEO > Website Performance
Pages with 1xx Status Code
Pages responding with informational HTTP codes.
Technical SEO > Website Performance
Pages with 2xx Status Code
Pages responding successfully (typically 200 OK).
Technical SEO > Website Performance
Pages with 3xx Status Code
Pages that redirect (301)
Technical SEO > Website Performance
Pages with 4xx Status Code
Client errors (e.g.
Technical SEO > Website Performance
Pages with 5xx Status Code
Server errors indicating the site/server failed to fulfill a request.
Technical SEO > Website Performance
Pages Blocked by Non-Canonical
Pages excluded from indexing due to canonical tag pointing elsewhere.
Technical SEO > Website Performance
Pages Blocked by X-Robots Tag
Pages disallowed via X-Robots-Tag HTTP header.
Technical SEO > Website Performance
Pages Blocked by Robots.txt
Pages blocked via robots.txt file.
Technical SEO > Website Performance
Pages Blocked by Other Issues
Pages blocked for various reasons not categorized above.
Technical SEO > Website Performance
Pages Blocked by Noindex
Pages explicitly tagged to be excluded from search results.
Off-page SEO > Backlinks Report
Backlinks Total
Total number of backlinks currently pointing to the domain.
Off-page SEO > Backlinks Report
Domains Total
Unique referring domains that link to the website.
Off-page SEO > Backlinks Report
Backlinks New
Number of new backlinks acquired during the selected time range.
Off-page SEO > Backlinks Report
Backlinks Lost
Number of previously acquired backlinks that were lost in the time period.
Off-page SEO > Backlinks Report
Domains New
New unique domains linking to your site for the first time in the selected range.
Off-page SEO > Backlinks Report
Domains Lost
Previously linking domains that no longer contain backlinks.
Latest Update Date: 2025-08-04